Privacy Policy

Effective date: June 2026

This Privacy Policy explains how The Gift Reveal collects, uses, stores and protects personal information.

It applies when you visit our website, join our email list, create a reveal, buy a package or send a private reveal link.

We are a UK-based business. Customers and recipients may be located in the UK, EEA, United States or other countries.

1. Who we are

The Gift Reveal is responsible for the personal information described in this policy.

• Business name: Innovative Chat Limited
• Trading name: The Gift Reveal
• Website: TheGiftReveal.com
• Contact: Contact page
• Postal address: 7 Christie Way, Christie Fields, Manchester M21 7QY, United Kingdom

If you are based in the UK, you also have the right to contact the Information Commissioner’s Office at ico.org.uk.

2. Information we collect

We may collect different information depending on how you use The Gift Reveal.

• Identity and contact data: your name, email address and details you choose to provide.
• Reveal setup data: recipient name, sender name, occasion, gift type, avatar choices, challenge level, clues, messages and final reveal text.
• Gift and reward information: gift descriptions, reveal messages, clues, recipient instructions, ticket notes, hidden gift locations or other safe gift information you add.
• Media data: video messages, images or other uploaded files if you use media-based reveal features.
• Payment and transaction data: selected package, purchase status, billing-related details and transaction records. Payment card details are handled by our payment provider and are not stored directly by The Gift Reveal.
• Technical and usage data: IP address, browser type, device information, pages viewed, referral source, reveal link activity, approximate location, cookies, analytics data and website interaction data.
• Marketing data: email subscription preferences, opt-in source, email engagement and unsubscribe status.

3. How we collect information

We collect information when you fill in forms, join the email list, personalize a reveal, preview a reveal, buy a package, upload content, send a private link or contact us.

We may also collect technical information automatically. This can happen through cookies, analytics tools, server logs and similar technologies.

4. How we use your information

We use personal information to run The Gift Reveal and improve the service.

• Create, personalize, preview, unlock and send reveal experiences.
• Display clues, messages and safe final reveal instructions to recipients.
• Process purchases and maintain transaction records.
• Provide customer support and respond to enquiries.
• Send email updates you requested.
• Improve the website, product and marketing performance.
• Prevent fraud, misuse and security problems.
• Comply with legal obligations and keep business records.

5. Lawful bases for processing

Where UK GDPR or similar privacy laws apply, we rely on these lawful bases.

• Contract: to provide the reveal experience, process purchases and deliver the services you request.
• Consent: for optional email marketing, certain cookies and optional media features where consent is required.
• Legitimate interests: to improve the website, measure performance, prevent abuse, respond to enquiries and operate the business safely.
• Legal obligation: to keep required records, respond to lawful requests and comply with applicable laws.

6. Recipient information and private links

Buyers may add recipient information, such as a name, message, clues, gift details or personalization.

The buyer is responsible for making sure they have permission to use this information. The buyer must also make sure the reveal is suitable for the recipient.

Reveal links are intended to be private. Anyone with the link may be able to play or view the reveal, including the final message, safe gift instructions or media. Only share reveal links with people you trust.

7. Gift cards, digital gifts, tickets and third-party rewards

The Gift Reveal is designed for reveal messages and safe delivery instructions. It is not designed to store redeemable codes, private credentials, payment details or sensitive access information.

The Gift Reveal does not issue, verify, secure, replace or redeem gift cards, tickets, digital products, cash gifts or third-party rewards.

If your gift includes a code, ticket number, booking reference, confirmation number, access link or other sensitive detail, send it separately. Use the gift provider, a physical card, email or another secure method.

8. Personal videos and uploaded media

If you upload a video, image or other media, we may store and process it so it can appear in the reveal experience.

You must only upload media that you have the right to use and share.

Do not upload content that infringes someone else’s rights, violates privacy, contains inappropriate material or is unsuitable for the intended recipient.

9. Children and younger recipients

The Gift Reveal is designed to be created by buyers, not by children.

Recipients do not need public accounts, public profiles, comments or chat features.

If a reveal is intended for a child, the buyer is responsible for the content. The buyer must make sure personal information is used appropriately and any required parent or guardian permission has been obtained.

10. Email marketing

If you join our email list, we may send gift reveal ideas, launch updates, product news and promotional offers, including discount offers.

You can unsubscribe at any time using the unsubscribe link in our emails.

We do not sell your personal information to third-party advertisers.

11. Cookies and analytics

We may use cookies and similar technologies to keep the website working, remember preferences, understand traffic, measure marketing performance and improve the product.

You can control cookies through your browser settings. Some features may not work properly if cookies are disabled.

12. Third-party providers

We use trusted service providers to help operate The Gift Reveal.

These may include hosting providers, payment processors, email marketing tools, analytics tools, media storage providers, customer support tools and security services.

These providers only receive information needed to perform services for The Gift Reveal. They are expected to protect personal information in line with applicable data protection requirements.

13. International transfers

Your information may be processed in countries outside the UK or EEA, including the United States.

Where required, we use appropriate safeguards, such as contractual protections or provider transfer mechanisms.

14. Data security

We use reasonable technical and organizational measures to protect personal information.

No online service can guarantee complete security. You are responsible for keeping private reveal links and gift details secure.

15. Data retention

We keep personal information only for as long as needed for the purposes described in this policy.

These purposes include providing the reveal experience, maintaining records, complying with legal obligations, resolving disputes and preventing misuse.

Reveal content, private links and uploaded media may be deleted, expired or made unavailable after a set period. This may depend on the package, product settings or operational needs.

16. Your rights

Depending on where you live, you may have rights over your personal information.

• Access your personal information.
• Correct inaccurate information.
• Ask for deletion where applicable.
• Restrict or object to certain processing.
• Receive a copy of your information where applicable.
• Withdraw consent where processing is based on consent.

To exercise your rights, contact us through our contact page. We may need to verify your identity before responding.

17. California and US privacy rights

If you are located in a US state with specific privacy laws, you may have additional rights.

These may include access, deletion, correction, portability, opt-out of certain data uses and non-discrimination.

We do not sell personal information in the traditional sense.

18. Changes to this policy

We may update this Privacy Policy from time to time.

The latest version will be posted on this page with an updated effective date.

19. Contact us

Questions about this Privacy Policy can be sent through our contact page.